EVP pillars
The global promise, tone and approved proof architecture.
Behind the journeys
Content designed as infrastructure.
Sanity holds the employer proposition, evidence and market controls as connected records. Candidate pages are assembled views of that system—not new sources of truth.
The content model
Six connected layers. One accountable answer.
Each layer can change at its own pace while references preserve the relationship between claims, context and presentation.
Claims & evidence
Canonical wording, source, owner, scope and expiry.
Market rules
Local context, legal constraints, language and handoffs.
Career paths
Candidate motivations, work, progression and role language.
Candidate needs
The real questions each experience must answer.
Journey assembly
Ordered reusable modules—not duplicated pages.
Canonical moduleOwner: IHG Corporate Affairs · Review: 2027-07-31
IHG around the world
A world of opportunity.
7,000Open hotels globally
100+Countries with an IHG presence
21Hotel brands
Publishing governance
Approval is a gate, not a label.
Publishing is disabled when approval details are missing or a review date has expired. High-risk employment claims remain outside AI transformation by default.
- 01DraftAuthor or agent
- 02Copy reviewClarity and tone
- 03Market reviewLocal truth
- 04Legal / HRRisk where needed
- 05PublishNamed approver only
- 06RevalidateExpiry-driven
AI authoring contract
The agent is a structured-content assistant, not the brand brain.
May
- Find content gaps
- Assemble approved claims
- Create structured drafts
- Flag expired sources
- Propose translations for review
May not
- Publish content
- Invent pay or benefits
- Infer visa or eligibility rules
- Remove required qualifiers
- Evaluate candidates
See it in context