IHG Hotels and ResortsCareers

Creative response · persona journeys

Make the EVP
feel lived, not listed.

Click through the actual homepage, search, market, career and job-detail routes for two candidates—then switch lenses to see the creative journey and governed content system behind them.

Meet the candidates ↓Compare the EVPs
01 Use the websiteReal pages and routes02 Experience itCreative touchpoints03 Map itNeeds and signals04 Explain itSanity assembly

Two candidates · two EVP expressions

One brand, experienced from different starting points.

The framework stays consistent, but imagery, proof, pace and emphasis change to match the person and the work they are considering.

01Corporate careers EVP

Amina

The commercial career switcher

An experienced commercial analyst comparing hospitality with technology, retail and consulting opportunities.

“I can see the scale—but will I do meaningful commercial work and keep growing?”
6 touchpointsUnited States
Open Amina's website journey →
02Hotel careers EVP

Daniel

The hotel safety leader

An experienced property-security professional looking for greater responsibility, a credible next step and clear Qatar employment context.

“Show me the responsibility, the team and where this role could take me—then be clear about the local terms.”
6 touchpointsQatar
Open Daniel's website journey →

Corporate and hotel EVPs

Shared purpose. Distinct creative expression.

These profiles turn brand guidelines into usable direction for content owners, designers and production partners—and remain editable in Sanity.

Corporate careers EVP

Put your expertise to work at global scale.

Show candidates the decisions, specialist capability, cross-functional influence and learning that sit behind a global hospitality business.

Show
Candid collaboration and decision-making in contemporary work settings. Show real specialists using data, debating options and connecting global and local perspectives. Confident compositions, purposeful detail and no generic desk-based stock imagery.
Sound like
Intelligent, specific and opportunity-led. Explain the work and its impact before relying on brand inspiration.
Prove with
Strategic projects, specialist career paths, learning, mobility, commercial outcomes and current role requirements.
Move through
Help candidates compare functions, understand scope, follow representative pathways and shortlist relevant roles.
Hotel careers EVP

Make every stay safer, warmer and more human.

Show the people, place, responsibility and progression behind hotel work, with local context and the employing route made visible.

Show
Real colleagues in recognisable property settings, captured in active service and team moments. Lead with human connection, craft, responsibility and local place. Avoid staged reception-line imagery and anonymous hotel exteriors.
Sound like
Human, direct and place-based. Make the property, team and day-to-day responsibility tangible.
Prove with
Colleague stories, property context, representative progression, learning, guest impact and locally qualified benefits.
Move through
Help candidates explore by location and property, understand the work, see a credible route forward and reach the correct application destination.

Creative Services / TMP handoff

Every placeholder is already a usable image brief.

White, red and black cards mark the moments where custom imagery is required. Each card states the subject, setting, composition and exclusions so the final asset can be sourced or commissioned without reverse-engineering the page.

Replace the placeholder with an approved asset in Sanity; the journey structure, copy and governance stay intact.